pelican athletic club logo

Digital Ad Campaign Results

March 2021 Campaign

1
Total Ad Views

Digital ads displayed to prospects.

1 +
Total reach

Number of unique devices serving your ads.

1
Total clicks

Number of times prospects clicked your ad to visit your landing page.

. 1 %
Total CTR

The percentage of clicks relative to total ad views. Industry averages range from .05% to 2%. 

1
Visits

Number of devices, who saw your ads, tracked entering your campus.

1
Phone Calls

Number of times someone clicked the phone number or call button in your ads.

0
leads

Total of contact forms, phone calls, landing page clicks, search ad clicks and location visits traced back to this campaign.

Programmatic Ad Results

1
Ad Views

Digital ads displayed to prospects.

1 +
reach

Number of unique devices serving your ads.

1
clicks

Number of times prospects clicked your ad to visit your landing page.

. 0 %
CTR

The percentage of clicks relative to total ad views. Industry averages range from .05% to 2%. 

.0 1 %
VR

The percentage of visits relative to total ad views. 

Views by Age Group

18-24
10%
25-34
20%
35-44
4%
45-54
2%
55-64
1.2%
65+
0.1%
Unknown
62%

Clicks by Age Group

18-24
7%
25-34
24%
35-44
8%
45-54
3%
55-64
1%
65+
0%
Unknown
57%

Visits by Age Group

18-24
4%
25-34
18%
35-44
0%
45-54
0%
55-64
8%
65+
0%
Unknown
70%

Gender

Views

Female
12%
Male
34%
Unknown
54%

Clicks

Female
16%
Male
28%
Unknown
56%

Locations visited by devices with highest visitation rate.

Liquors-Retail
.41% VR
Optometrists
.32%
Housewares
.32%
Opticians
.31%
Libraries
.31%
Jewelers
.30%
Shoes
.29%
Ice Cream Parlors
.29%
Book Dealers
.28%
Clothing
.27%

Top behavior groups based on visitation rate.

Fast Casual Diners
.30% VR
Music Lovers
.26%
Fitness Enthusiasts
.26%
Museum Lovers
.26%
Sports Enthusiasts
.26%
DIYs
.25%
Grocery Shoppers
.24%
Gym Goers
.24%
Big Box Shoppers
.23%
Convenience Shoppers
.23%

Brand Affinities with Highest CTRs

Whole Foods
.26% CTR
Walmart Neighborhood
.24%
Chase Bank
.24%
USPS
.23%
JP Morgan
.23%
Target
.21%
Office Depot
.19%
T-Mobile
.16%
Chico's
..16%
Whitney Bank
.15%

Brand Affinities based on visitors

Chico's
.56% VR
USPS
.43%
Whole Foods
.41%
T-Mobile
.33%
JP Morgan
.29%
Walmart Neighborhood
.29%
Office Depot
.28%
Chase Bank
.28%
Whitney Bank
.27%
Target
.27%

Google Ad Results

1
Total Google Ad Views

Search and display ads served to prospects.

1
Search Clicks

Number of times someone clicked your search ad to visit your website.

1
Display Ad Clicks

Number of times prospects clicked your ad to visit your landing page.

. 1 %
CTR

The percentage of clicks relative to total ad views. Industry averages range from .05% to 2%. 

1
Retargeting Ad Views

Retargeting ads are shown to website visitors as they browse other sites, mobile apps and games.

1
Retargeting Clicks

Number of times someone clicked your retargeting ad to return to your website.

. 1 %
Retargeting CTR

The percentage of clicks relative to retargeting ad views.

Top Search Keywords

Pelican Athletic Club
247 Clicks
thepac.com
98 Clicks
PAC
20 Clicks
Health Clubs
2 Clicks
Stonecreek
2 Click
Gym in Mandeville
2 Clicks
Hotworx
1 Click
Franco's
1 Click
Fitness in Mandeville
1 Click

Search by Age Group

18-24
7%
25-34
14%
35-44
19%
45-54
14%
55-64
10%
65+
7%
Unknown
29%

Search by Gender

Female
51%
Male
23%
Unknown
26%

Click by Gender

Female
56%
Male
21%
Unknown
23%

Native Ads

1
Native Ad Views

Native ads served to prospects.

1
Clicks

Number of times someone clicked your native ad to visit your website.

. 1 %
CTR

The percentage of clicks relative to total ad views. Industry averages range from .05% to 2%. 

Native Ad 1

PAC peace of mind image
1
Ad Views

Native ads served to prospects.

1
Clicks

Number of times someone clicked your native ad to visit your website.

. 1 %
CTR

The percentage of clicks relative to total ad views. Industry averages range from .05% to 2%. 

Native Ad 2

1
Ad Views

Native ads served to prospects.

1
Clicks

Number of times someone clicked your native ad to visit your website.

. 1 %
CTR

The percentage of clicks relative to total ad views. Industry averages range from .05% to 2%. 

Creative